2008-06-10

cognitive dissonance

Cognitive dissonance is a psychological state that describes the uncomfortable feeling when a person begins to understand that something the person believes to be true is, in fact, not true. Similar to ambivalence, the term cognitive dissonance describes conflicting thoughts or beliefs (cognitions) that occur at the same time, or when engaged in behaviors that conflict with one's beliefs. In academic literature, the term refers to attempts to reduce the discomfort of conflicting thoughts by performing actions that are opposite to one's beliefs.
-- from Wikipedia
日本語では「認知的不協和」というようだ。

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